What we believe

It matters what we eat.

We can’t turn sunlight into energy. Plants can. When we eat plants, or we eat something that ate plants, that energy transfers to us. What we eat makes our cells and fuels our capacity to think, play and work.

There is an essential difference between swallowing something filled with manufactured ingredients and eating a fresh tomato. The economic equations that make industrial food profitable to large manufacturers don’t necessarily make better food. There is evidence that the greater the distance in number of processes, time spent on shelves or ships and the geographic space between the real plant or animal and you, the weaker the useful ingredients become.

We believe that we can make a better future by helping people simplify the way we make the food that ends up running our bodies. We believe we take a risk when our food supply is completely out of our own hands. Science is helping us better understand those risks, from disease to deforestation to a lower and lower quality of nutrient value in our meals.

The safety and quality of our food is not the only thing lost in this process. We are humans, we have spent the last 10,000 years growing food and sharing harvests with our families and neighbors. Something of our human nature may be fading away when we and our neighbors are no longer able to do what every generation that has come before us could. By simply changing our food supply to one that is less industrial and more part of our neighborhoods we believe we will rebuild paths that connect us to our friends, families and communities.